The living brand

Rainer Zink
Nach unten

A brand comes alive.

An interview with Rainer Zink
Hi! Who are you?
My name is Rainer Zink and I develop shoes for brand names.
 
As a shoe designer?
As a license partner. 

So what exactly does a licence partner do?
A licence partner has brand expertise. And also acts as an interface between sales and production.

So you do everything?
Well, not on my own, of course. But being responsible for everything means being in control of everything. That is the only way to ensure the very best quality. 

Why shoes?
Without shoes a fashion brand is incomplete. Shoes also play a vital role in the overall image of a brand. And it is always about the brand.

But every brand is different?
That's what makes it so important to capture the individual spirit of a brand and to interpret it properly and to create shoes from that insight.

Yes, yes. 
Shoes are always individual products. They demand a great deal of expertise and craftsmanship which is why it is essential to be able to rely on a good network.

And what is your credo?
Perfect German brand expertise. No ifs and buts.

Sounds good.
It is. Because at the end of the day it is always about the perfect interplay between all areas and the global understanding of a brand.

So outside all language barriers.
We are all about international brands, and know as a global licence partner exactly what is important. Our language is quality. And that is something everyone everywhere can understand.
 
to Top
 
We are using cookies
We use cookies for the best experience on our website, including to personalise content and ads, to provide social media features and to analyse traffic. These cookies include targeted media cookies and advanced analytics cookies. For more information see our Information Notice on the cookie page. By clicking accept you agree to our use of cookies. To alter the types of cookies we use click “Cookie Settings”.
Cookie settings
These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Google Analytics
We are using Google Analytics, which gives us insights in to how you use our web sites. This data consists of; e.g., Which pages you viewed; which links you clicked on; how long you spent on a page; what device you have used.
Google Tag Manager
This is a tag management system for managing JavaScript and HTML tags used for the implementation of tracking and analytics tools.